What techniques are you getting to get your boutique brokerage to receive the rely on of much larger clients?
Scaling your a person year aged agency into a more substantial regional player. scored 4 points on Commercial-Realestate.net!
That means IsellCommercialRE is 4 points closer to a Free Agent Listing!
1. Chain of trust – offer other brokers and service providers you know, who offer a different, non-competitive service, a referral fee for bringing you a client.
2. Thought leadership – talk about something you know well in a way that other people can digest. This can be done through a blog post, podcast, or social media post.
3. Proactive value-add – research report, or run an analysis on someone’s prospective deal without asking anything in return. As a financing broker, I sometimes take an investment sales contact’s listing, apply some reasonable financing assumptions, and show them “a buyer will likely see this listing with a X% Cash on Cash” or something.
4. EXECUTE – word of mouth and referral business from past clients is irreplaceable.
snipe some top brokers from your local cbre’s/mm’s/etc. They will already have the trust of large clients.